The founder of Taiga Colors is photographer and designer Jutta Kuure. Jutta has always loved colors. As a small girl her best friends were felt pens and a caleidoscope.
Jutta has been an entrepreneur since 2004, when she founded Kuuretki, a photography company focusing on corporate photography. The clientele included mostly Finnish publishing companies and companies from the food industry, for example Valio and Tammi Publishing House.
Jutta also always has liked nature, adventure and those two combined. Year 2007 Jutta made her second trip to Borneo rainforests. From her Borneo pictures she created an exhibition for Neptunus Gallery. In 2009, in the next exhibition in Hotel GLO, in addition to the wall pieces there were also first interior design cushions on display. She continued with the corporate photography and also studied graphic design for 1,5 years. 2011 Jutta started designing a bag collection and looking for more Finnish sub-contractor companies. The first bag collection items were sold on December 2011. Borneo Colors was born.
In September and October 2014 Jutta designed patterns on Finnish nature and urban Helsinki, named them Taiga Colors, and ran a successful crowd-funding campaign for the collection. In December 2014 Taiga Colors Helsinki is opened. Taiga Colors Helsinki is located in the Tori Quarters, in the modern heart of the old town. Taiga Colors is also a part of Design Destrict Helsinki.
Taiga Colors wants to bring happiness into peoples lives, with products with a long life span. We oppose throwaway mentality and are not enthused about Finnish design companies moving their production abroad because of lower costs. Taiga Colors products are designed to be strong and machine washable. We use the best possible materials and subcontractors. We pay attention to details, even our zippers are custom dyed for us by YKK. All Taiga Colors products are manufactured in Finland. In addition to good quality, local subcontractors enable us to have fast and flexible production. Taiga Colors is a member of the Association for Finnish Work. Also in appreciation for commendable Finnish design, the Association for Finnish Work's Design from Finland brand committee has accredited Taiga Colors with the Design from Finland mark.